Built for fitness coaches, by a fitness coach

Turn your coaching method into an app you own.

A selective 8-week cohort for qualified fitness coaches who want the asset, leverage, and exit path of owned software without learning to code or hiring a $50K dev team.

Jaydon He

Ex-fitness coach. 140K+ on Instagram. Built for fitness coaches, by a fitness coach and giving fitness coaches a better way to own their hard work.

Your owned app trackApply first
01

Method Map

Your offer, client journey, check-in cadence, and progression logic.

02

App Blueprint

A clear app spec for the screens, data, and workflows your method needs.

03

Build Sprint

Weekly implementation so your idea moves from concept to submitted app.

04

Owned Asset

Your method, client experience, and audience relationship in software.

8 weeksNo code or dev teamShip-It Guarantee~6 founding seats

The ownership problem

You built the audience. You still rent the machine.

Your coaching method already works. The problem is that it lives across DMs, Zooms, spreadsheets, and a check-in tool you do not own.

That keeps you as the product. More growth means more calls, more check-ins, more team management, and no asset that can compound without you.

Hiring a dev team

$30K-$50K up front, slow feedback loops, and you lose control of the thing your clients use.

No-code tools

A clunky shell you still have to design, maintain, and explain every time it breaks.

Staying 1:1 forever

Your calendar stays the product. Past a point, growth means hiring and managing another team.

The Program-to-App Method

The app is the vehicle. Ownership is the point.

Most coaches try to scale by adding more humans, more tools, or more content. The problem is that none of those moves turns the method into an asset.

Instead, we extract the program you already run, templatize it into an app blueprint, build it with AI-assisted tooling, and ship it through a guided cohort.

01

Extract

Pull the coaching method out of your calls, check-ins, spreadsheets, Trainerize setup, and notes.

02

Templatize

Turn the progression rules, client journey, and accountability loop into a build spec AI tooling can follow.

03

Build

Assemble the app with AI-assisted tooling. You direct the system in plain English instead of writing code.

04

Ship

Submit to the App Store or TestFlight, launch to your audience, and walk away owning the asset.

What you get

Everything needed to ship, done with you.

This is not a video course. It is a small build room where the same kind of coach moves through the same path: method, blueprint, build, submission.

Build Sprint

A 6-week guided build from empty repo to submitted app.

Weekly Live Calls

8 live calls for Q&A, unblocking, review, and momentum.

The Curriculum

The recorded Program-to-App Method, built for non-technical coaches.

Leverage Assets

SKILL.md scaffolds, prompt packs, and reusable app templates.

Private Build Room

A small cohort space for accountability and peer support.

Submission Help

Hands-on App Store / TestFlight submission support.

Founding cohort pricing

A $50K dev-team path, rebuilt for coaches.

The $2,500 founding seat is positioned against the value of the build room, the $5,000 premium 1:1 option, and the old path of hiring a dev team.

Cohort 1 is early by design: lower price, smaller cap, more founder attention, and a chance to help shape the first version before the price rises.

Founding seat~6 seats
$2,500

or 3 x $900. Premium 1:1 available for the right fit at $5,000.

~$11,700 stacked value
  • Build Sprint6-week guided build, zero to submitted$5,000
  • Weekly Live Calls8 live cohort calls$2,000
  • The CurriculumProgram-to-App Method, recorded$1,200
  • Leverage AssetsScaffolds, prompt packs, templates$1,500
  • Private Build RoomCohort space and accountability$800
  • Submission HelpHands-on Apple support$1,200
Apply for a seat

The gate is real

This is for a specific fitness coach.

It is for you if

  • You have 10K+ engaged followers and real audience trust.
  • You are already making $3K+/mo from coaching or a fitness offer.
  • You have a method clients already pay for and repeat.
  • You want ownership, leverage, and an asset you can keep improving.

It is not for you if

  • You are starting from zero with no audience or offer yet.
  • You want a sit-back course to watch instead of a build sprint.
  • You want the app to promise sales for you before you build it.
  • You want to stay dependent on DMs, spreadsheets, and rented tools.

Shared risk

The Ship-It Guarantee.

I get paid when you ship.

Attend the live builds, hit the weekly milestones, and submit. If you do the work and the app is not submitted, Jaydon works with you 1:1 free for up to 4 more weeks until it is submitted.

The milestone is clear: your app is submitted and the next build step is no longer vague.

Honest proof

Built in public, with the first room close.

You are joining the first room while the process is still close to the founder: smaller cohort, more direct feedback, and a build that gets documented as it ships.

Straight answers

The questions before the call.

Do I need to know how to code?
No. The point of the Program-to-App Method is that you bring the coaching method. The cohort turns it into a structured spec and build process you can direct in plain English.
What do I actually walk out with?
A launch-ready iOS app path for the coaching method you already run, plus the assets and submission support needed to get it into App Store / TestFlight review.
Why is this $2,500 if app builds usually cost $50K?
This is founding cohort pricing. You get a lower price, a smaller room, and more founder attention because the first room helps shape the program before the price rises.
Is the app supposed to replace all my coaching?
No. The first version turns the repeatable parts of your method into software: check-ins, progression, accountability, and client experience. You still own the relationship.
What happens after I apply?
Jaydon reviews the application. If it looks aligned, you talk through your app idea, the cohort fit, and whether the standard cohort or premium 1:1 path makes more sense.

Start with the blueprint. Apply if it clicks.

Answer 4 questions and see the first version of your app strategy. If the direction feels real, apply for one of the founding seats and take the fit call.